(WORK IN PROGRESS) Welcome to Side B, where you can see a selection of my work more‘normally’ presented. See my true bizarre self by clicking on the evil face.


HELLO



MARGHERITA SABBIONEDA
@margipippi
margipippi@gmail.com
+44(0)7990673259




ABOUT:
I’m a freelance visual communicator (graphic design, illustration,art direction and wherever the wind might take me I guess). I like to think of my work as humane, open-hearted and diverse. When possible I like it to engender positive change, by making float things in the air I hope they might land into somebody’s unconscious and whisper something nice (or at least not ‘Eat a McChicken’).
Click here to read my manifesto.

CLIENTS INCLUDE:
Archivist Addendum, CHK Design, Dal Chodha, Alpiq Italia, Osart Gallery Milano, Jon Wozencroft, University of Arts London, Ok Zharp, Elisabetta Cavalieri Ducati, VIDAS, NF Physiotherapy, Lumiere Italia etc.

PUBLICATIONS:
Open Eyes, Open Heart
Written and designed by Margherita Sabbioneda.
Published by SOLD OUT Publishing, 2021.
Available on Tenderbooks.

EDUCATION:
2018–2020:
MA Visual Communication (Graphic Design)
Royal College of Art (distinction)
2014–2017:
BA Graphic Communication (Illustration)
Central Saint Martins

::PROJECTS::




TOWARD A NEW SPIRITUALITY:

EXHIBITION IDENTITY + ASSETS
Posters, social media posts & handout booklets for an exhibition in London concerned with the spiritual in a world that forgets its existance.



Poster.

Instagram post.

Handout booklets.


Booklets: detail


All the booklets. Printed and bound by me. 


Booklets wrapped up for their journey to the gallery


More wrapped up booklets.


Booklets at Lumen Crypt Gallery in all their chromatic glory,


An A0 poster at the entrance of the crypt.





ARCHIVIST ADDENDUM

WEB DESIGN
VIEW THE LIVE SITE
Founded in 2020 by Jane Howard and Dal Chodha, Archivist Addendum is a publishing project free from the confines of a bound periodical. Non-seasonal and multi-format, it occupies the nascent space between standardised fashion editorial and arcane academe.


Screenshots






ELISABETTA CAVALIERI DUCATI

VISUAL IDENTITY + WEB
elisabettacavalieriducati.com
Elisabetta Cavalieri Ducati is a raku ceramic artist based in Milan.
The visual identity is thought to be extra clean yet poetic. White space and suggested lines for form to take shape.







DALCHODHA <3

WEB DESIGN+CURATION
VIEW THE LIVE SITE !!
Site curation and design for Dal Chodha: editor, writer and academic at the boundaries of the fashion world.
On the home page hand-picked sentences from his articles compose a surreal poem, minuscule images float above the words and distrub the reader, symbols spin endlessly, a hand slowly flicks through a magazine and a tiny ugly shoe flies across the screen.









OPEN EYES, OPEN HEART

PUBLICATION
BUY ON TENDERBOOKS.COM
A book that I wrote and designed concerned with taste and the aesthetic flattening of the design world. Published by SOLD OUT, 2021.



In this book you’ll find a few techniques that I believe could help you, dear designer, to question and expand your sense of taste.
Forget rules and habits, loosen up your ego, appreciate new things, be spontaneous and open your little six-column-grid heart.
Why shake up your established, insta-popular 'good taste'? Because, if you haven’t noticed, everything looks the BLOODY SAME.
And not only this is boring and sad, it also sucks at a deep societal level, because our brain imitates images (WE BECOME WHAT WE SEE) and because people identify in different aesthetics, so if everything is the same it accounts for one type of viewer only. It’s a sneaky mechanism of control that makes us easy to manage; it erases the different, engenders division and unifies us in mediocrity. Find out more in this manual, which is YOURS so you should do what you wish with it.
It will attempt to open your eyes and heart and give you space to try out my techniques.
It’s not a precious object, so don’t feel precious with it: scribble it, dismantle it, intervene in the discourse, and don’t forget to question it all.







OSART GALLERY

EXHIBITION IDENTITY DESIGN
︎︎︎osartgallery.com
A recently started collaboration with OSART, a contemporary art gallery in Milan. Here part of the identity assets developed for their current exhibition of Dan Halter’s work.










CHK DESIGN ::

BRANDING, EDITORIAL, WEB
chkdesign.com
CHK Design is a design studio based in Hackney, London. From October 2017 to April 2021 I’ve been part of the team, working as a designer and junior art director.

OCT 17–OCT 18
Full-time in house graphic designer and art direction.
OCT 18–APR 21
Part-time designer and art direction.






CHK DESIGN : SIMON TOWNSLEY
simontownsley.com
Assets developement following the brand identity designed by CHK  Design for photographer Simon Townsley.







CHK DESIGN : THE ECOLOGIST

EDITORIAL DESIGN
Proposals for an upcoming magazine that focuses on the natural world and pressing issues of climate change, but wants to keep its presence positive, young and active.







CHK DESIGN : THE COSMIC HOUSE

BRAND IDENTITY + ASSETS
Brand identity, web design and identity assets for The Cosmic House, a soon to be museum of the infulential architect and tehorist Charles Jencks, father of Postmodern Classicism. 










CHK DESIGN : AD MAGAZINE

EDITORIAL DESIGN
AD (Architectural Design) Magazine is a historical British magazine at the forefront of architectural design and theory.
During these years at CHK Design I’ve worked on a great number of issues of AD magazine, designing and preparing for print. Here a few spreads I’ve designed and some covers I worked on with the team.

Editor: Helen Castle
Creative direction: CHK Design
Publisher: Wiley 










CHK DESIGN :ANNA BAUER

IDENTITY + WEB
︎︎︎annabauer.com
Flexible logo design, identity development and website for German composer Anna Bauer. 










CHK DESIGN : GROSVENOR GALLERY

POSTER DESIGNS
Various posters developed for London-based Grosvenor Gallery. More coming soon.


     










CHK DESIGN : DISCO FREAKS
POSTERS
Proposals for Disco DJ duo DISCO FREAKS. 











DEAR PAUL AND RCA SENIOR MANAGEMENT 

BOOK /  RCA MA DEGREE SHOW
︎︎︎View the whole project on RCA2020.
This is a last minute book of anger and sadness.
My form of protest against the Royal College of Art, developed with Super Reflective, its digital counterpart that hosts other voices. Below the manifesto of Super Reflective, written with Andrea Popyordanova.








SOUND SEMINAR

IDENTITY + ASSETS
Development of logo and loose identity for  Soundseminar, a series of immersive sound events hosted by the great Jon Wozencroft. The events got interrupted by covid last year. I’ve also curated the social media accounts. 



   







FOCUS : LOGOS

VARIOUS (more coming soon)
Super Reflective, The Mind Fit Coach, Inevitech, Pantytex, A Borgo, Mathaf 10th Anniversary... 



/MARGHERITA SABBIONEDA/
/@margipippi
/margipippi@gmail.com
/+44(0)7990673259